Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting
In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. This may be the last article in “Get More from Your Meta Money” (where we look at targeting with Meta Advantage+ Catalog Ads), but...
No Time for a Marketing Audit? Make These Four Search Fixes
One of my favorite initiatives as VP of Search at Playbook Media is doing audits of brands’ marketing campaigns. It’s incredibly gratifying to show smart marketers where they could be saving (and reinvesting) their budget—on average, we can save brands 20% of their...
Get More from Your Meta Money, Part 9: Meta’s New Conversion Leads—a Performance Marketer’s Review
In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. As announced at the 2024 Meta Marketing Summit, Meta is introducing a new release to help advertisers shore up their tracking and...
