Why we’re all in on performance branding – and how it can transform your growth.

Welcome to the Playbook Blog

Get the latest insights on marketing breakthroughs for high-growth brands.

Most Recent Blog

Is CTV Advertising Worth the Investment? Here’s a Low-Risk Way to Decide

I’ve been having some great conversations with current and prospective clients recently; and everyone is curious about the performance branding aspect of CTV. It’s no secret that CTV can help ...

Erica Peacock

May 29, 2025

LIFETIME VALUE

Conquer Q5: 7 Takeaways from Our Webinar with TikTok and Oddacity

Bryan Karas

November 19, 2024

Many traffic signs piled onto each other

LIFETIME VALUE

Is It Time to Ditch Your Agency? These Signs Point to Yes

Bryan Karas

June 26, 2024

A crowd of blurred poeple walking up a broad flight of stairs.

LIFETIME VALUE

4 Mistakes to Avoid When Creating Google Ads Audiences

Bryan Karas

June 12, 2024

Crowd of blurred action and people in a shopping district

LIFETIME VALUE

3 Ways to Use Audience Lists to Power Up Your Performance

Bryan Karas

May 29, 2024

Multi-colored illustrated funnel with a cartoon hand drawing a connecting line

LIFETIME VALUE

One Client’s Road to a Healthier Media Mix—Could It Work for You?

Bryan Karas

May 23, 2024

The words "be smart" with an illustration of a light bulb.

LIFETIME VALUE

A Cleanse for Your Unhealthy Search and Social Attribution

Bryan Karas

May 14, 2024

Woman with a brown ponytail in a lab coat pouring blue liquid from a beaker into a test tube.

LIFETIME VALUE

“Search won’t scale, and social won’t work.” Now what?

Bryan Karas

May 8, 2024

A hand with colorful bracelets pointing to a location on a city map

LIFETIME VALUE

Get More from Your Meta Money, Part 10: Test Broad Vs. Strategic Targeting

Bryan Karas

April 25, 2024

Someone holding a cellphone with jacket options on a shopping site.

LIFETIME VALUE

No Time for a Marketing Audit? Make These Four Search Fixes

Bryan Karas

April 9, 2024

Subscribe to the blog

Let's Talk

In 30 minutes, we’ll help you find millions of wasted marketing dollars.
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.