In this multiple-part series, we’re highlighting how you can become a savvier Meta marketer by minimizing cost and maximizing results. 

In today’s article, we cover creative optimizations—and how to use them to bolster your ad campaigns with AI automation.

What Is Meta’s Advantage+ creative?

Advantage+ creative is a tool that uses advanced ad technology to enhance the look and feel of your creatives according to your placement. It can do some really cool stuff, including:

• Automatically adjust things like brightness and contrast
• Add meaningful descriptions
• Turn related carousel images into a video
• Even place music when this is enabled (!)

What’s the Downside?

Well, so far, we can’t find one. To be sure, it’s always good for marketers to be a bit skeptical about automated recommendations and output. Still, we’re leaning more and more into this feature, as it’s produced some promising results so far. 

As far as efficiency goes, it’s allowed us to be extremely efficient with our creative resources; we can spend more time on big ideas and themes and less time on tweaks.

Try it out, and see how it works for you!

Keep Building Your Meta Marketing Toolkit 

Check out our previous posts in this series:

• Part 1: Consolidate Your Audiences
• Part 2: Use Advantage+ Shopping for Lead Generation
• Part 3: Consolidate Campaigns
• Part 4: Feed the Algorithm
• Part 5: Target Like an SMB

Need help with your Meta campaigns? Get in touch with Playbook Media’s experts.