![Is It Time to Ditch Your Agency? These Signs Point to Yes](https://www.playbookmedia.com/wp-content/uploads/2024/06/information-boards-105139_1920-1080x675.jpg)
![Is It Time to Ditch Your Agency? These Signs Point to Yes](https://www.playbookmedia.com/wp-content/uploads/2024/06/information-boards-105139_1920-1080x675.jpg)
![4 Mistakes to Avoid When Creating Google Ads Audiences](https://www.playbookmedia.com/wp-content/uploads/2024/06/pedestrians-400811_1920-1080x675.jpg)
4 Mistakes to Avoid When Creating Google Ads Audiences
Google advertising is a great tool to help advertisers connect with people looking for their product or service. That said, if you don’t use its full functionality well, you run the risk of missing the people who are actually qualified to purchase your product or...![3 Ways to Use Audience Lists to Power Up Your Performance](https://www.playbookmedia.com/wp-content/uploads/2024/05/shopping-669354_1920-1080x675.jpg)
3 Ways to Use Audience Lists to Power Up Your Performance
So you’re winning customers and growing revenue—that’s good! But don’t commit the all-too-frequent mistake of ignoring the long-term potential of using your customer data. Those customers are more than just revenue sources; in aggregate, they’re key to driving better...![One Client’s Road to a Healthier Media Mix—Could It Work for You?](https://www.playbookmedia.com/wp-content/uploads/2024/05/sales-funnel-4318480_1920-1080x675.jpg)
One Client’s Road to a Healthier Media Mix—Could It Work for You?
Expert marketers know that last click attribution is a flawed, limiting perspective on media performance. Yet even in 2024, with cookies on the way out, it persists. And it curtails a brand’s marketing potential. A Necessary Pivot Late in 2022, we signed a client that...![A Cleanse for Your Unhealthy Search and Social Attribution](https://www.playbookmedia.com/wp-content/uploads/2024/05/smart-725843_1920-1080x675.jpg)
A Cleanse for Your Unhealthy Search and Social Attribution
We’ve all got guilty pleasures. For too many performance marketers, their guilty pleasure is an addiction to the shiny low costs of last click attribution. It’s not easy to snap your fingers and switch to a more robust measurement model, whether that’s MTA...![“Search won’t scale, and social won’t work.” Now what?](https://www.playbookmedia.com/wp-content/uploads/2024/05/chemistry-lab-experiment-3005692_1920-1080x675.png)