Growth Strategies Archives

Why Your Paid Media Strategy Is Maxed out—and What Comes Next

I was working on my laptop at a cafe the other day, eavesdropping (unapologetically) on the two baristas behind the counter. “You remember those old ads?” one of them said. “Like the ones with the jingles that got stuck in your head for days? Or the ones that were like little movies?” The other barista […]

Why Top Marketers Are Ditching Safe Data for Bold Ideas

In an era where marketers obsess over every decimal point in their analytics dashboards, a quiet rebellion is brewing. The pendulum of data-driven decision-making has swung too far, and industry leaders are starting to push back. When Marketing Lost Its Soul The digital advertising landscape has become a sea of sameness. According to Dr. Karen […]

The Emerging Advertising Trend That Might Spell Trouble for Google and Meta

I’ve been preaching about the wisdom of upper-funnel advertising investment for a while, and I’ve got some words of caution for Google and Meta: brands are starting to listen. There’s a reason I’m so bullish on the upper funnel; as we diversify our clients’ ad spend into upper-funnel initiatives, e.g. Connected TV, we are seeing […]

Run These Incrementality Tests to Free Up Wasted Marketing Budget

With the new year in full swing, many marketing teams sit on unused budgets from the last fiscal year. Rather than lose those funds or scramble to reallocate them, now’s the perfect time to run incrementality tests: show where your spend is working, and where it’s not, to inform optimizations for the months ahead. […]

Performance Branding: The Strategy to Reduce CAC and Boost Customer Loyalty

Picture a new sneaker brand launching in a crowded market. Instead of shouting “Buy Now,” they take a smarter approach. They release a short film of a runner training for her first marathon, collaborate with fitness influencers sharing real stories, and launch a campaign inviting people to share their “firsts” tied to stepping forward in […]

Conquer Q5: 7 Takeaways from Our Webinar with TikTok and Oddacity

With many brand eyes locked in on Q4, many are neglecting to plan for a season quickly emerging as another potential revenue boom: Q5. Brands in verticals like health & wellness, personal finance, travel & hospitality, and career planning have a potential jackpot waiting for them in Q5: a broad audience eager to discover and […]